Example Customers
Personal Characteristics
Tim's story: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Aspirations Wants to build a company into something more than himself.
Motivations Helping his clients be successful.
Frustrations Finding good people and inspiring them to take pride in their work
Company Characteristics
Company story: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Projects: ~6 projects or less per month
Industry: Marketing and Advertising
Company size: 5 employees
Company yearly revenue: <$1 million
Marketing efforts: Digital ads for mobile and desktop is their biggest focus
Services offered: PPC, some SEO, some social media marketing
# of Clients (using Unbounce): 7-10
# of Projects per client: a handful of pages per month, goes in to make edits only 2-3 times a month
Ad spend: $1500 month typical ad spend but can range from $50-12,000 depending on what kind of client they are
How does Mike use Unbounce?
How did Tim find Unbounce: Google or Twitter
Plan: Starter - Pro99
# of users: 2 - Mike and a designer he works with although he feels comfortable making edits himself
Using landing pages for: Mostly for their clients, would like to start using it for their own work but word of mouth has been successful enough.
Page Design: They do have design abilities but as they are a small team they rely on templates for quick turnaround time for a client's project
Building Pages: Mike spends a considerable amount of time in the builder. With his designer's to customize templates they are able to roll out pages for clients as fast as possible
A/B testing and analytics: He spends as much time as possible optimizing campaigns with A/B testings but it can be difficult to fit best-practice-testing in the tight time schedule for client projects and with limited manpower.
Custom coding: As the agency size is pretty small, Mike may contract some custom work that he needs with Unbounce
Biggest Pains: Generating reports for his clients and page management.
Most requested feature: 1. better reporting for his clients and 2., Integration support.
Spends his time: Mike spends most of his time in Unbounce in the web app. He hands off all the design work to someone else on his team but Tim occasionally hops in the page builder to make edits.
Client involvement? They manage their clients' accounts for the them
Who covers cost? The cost is built into the client's fees.
